Vail Resorts says skier visits are down nearly 10% this season


Executives are blaming low snow.

(Leah Hogsten | The Salt Lake Tribune) The Spencer F. Eccles Olympic Mountain Center ski runs are located on the west side of Olympic Park and are visible in part from the nearby I-80 freeway. Skiers and snowboarders prepare to ski the Olympic caliber run at the grand opening of the Spencer F. Eccles Olympic Mountain Center at Utah Olympic Park on Wednesday, March 1, 2023.

Through March 3, visits to Vail’s 37 resorts in North America are down 9.7% compared to last winter.

During an earnings call with investors Monday, Vail Resorts Chief Executive Officer Kirsten Lynch said snowfall at its mountains on the western edge of the US was roughly 42% below last winter’s totals through January. Lynch also said resorts in the East and Midwest struggled with limited natural snow and variable temperatures.

Chief Financial Officer Angela Korch said those conditions resulted in fewer visitors on the mountain.

“Across our North American resorts, unfavorable conditions negatively impacted season-to-date visitation, which was below both prior year levels and our expectations based on the number of guests visiting and their frequency,” Korch said. “Following the Martin Luther King Jr. holiday weekend, challenging conditions persisted until early March at Whistler Blackcomb and our Tahoe resorts, and while conditions improved at our Rockies and Eastern resorts, visitation did not improve as quickly as expected.”

Despite the decrease in visitation, lift revenue was up slightly for the quarter, which Lynch attributed to strong Epic Pass sales.

Read more at kpcw.org.

This article is published through the Utah News Collaborative, a partnership of news organizations in Utah that aim to inform readers across the state.



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