Almost two decades of Google searches have revealed Utah to be the nation’s most closeted state.
Utah comes in top spot for most searches for terms such as ‘Am I gay?’, ‘Am I lesbian?’, and ‘Am I trans?’ according to data collected between 2004 and 2023.
Conversely, the state did not come in the top five states for residents searching ‘How to come out’ and ‘non-binary.’
Oklahoma and Vermont took out the top respectively for googling how to reveal your sexual preferences.
The Google Trends data was analyzed by the Cultural Currents Institute (CCI) which studies trends in public opinion.
Supporters hold a pro-gay marriage rally outside the Utah State Capitol in 2014. In June 2015, the Supreme Court struck down all state bans on same-sex marriage legalizing it in all states
The findings also revealed searches relating to sexual and gender identity questions have went up by 1,300% since 2004 nationwide.
According to the CCI, the analysis suggests that Utah might be the ‘most closeted state’ in America.
Such a high level of searches over sexual and gender identity could suggest an internal struggle between personal feelings and societal expectations among internet users in Utah.
The organization suggested that other socially conservative states also showed a similar amount of tension between social attitudes and the private thoughts obtained by search engine results.
In June 2015, the U.S. Supreme Court struck down all state bans on same-sex marriage, legalizing it in all fifty states.
People hold signs and cheer at a same-sex marriage celebration in Utah in October 2014
After Utah the states of Iowa, Indiana, West Virginia and New Hampshire made up the top five of users asking if they were gay.
For those questioning whether they might be lesbian, the states of Connecticut, Kentucky, Washington and Colorado rounded out the top five.
And for those wondering if they were trans, Kentucky, Colorado, Michigan and Washington came top of the search rankings over the last 19 years.
Social attitudes around sexual orientation and gender identity over the last two decades has evolved.
The shift in public conversation and awareness has also given rise for many to ask questions about their own sexual and gender identity.