New Chinatown market and toy store opens in old Asia Supermarket


There’s a recently opened, Instagram-worthy Asian grocery store hidden in the basement of an anime and gashapon toy shop in the heart of Chinatown — and it mixes nostalgia with the latest in pop culture fun. 

Located at 143 N. 11th Street, You & Me (the ground floor toy store) and EnJoy Market (the basement grocery/kitchen/beauty goods store) opened in mid-March and revitalizes the old Asia Supermarket space, which closed shortly before the pandemic. 

There’s also a trusty team at the helm, as this is Hung Vuong Food Market’s first store in Center City’s Chinatown, adding to their portfolio spread across South Philly, New Jersey, and Delaware. 

You & Me toy store and EnJoy Market opened at 143 N. 11th Street, the former home of Asia Supermarket. (Heather Chin/Billy Penn)

This new venture doesn’t include fresh produce, but does offer a bewildering array of sweet and savory snacks, frozen food, drinks, adorable lunch and kitchen supplies, beauty products, and more. Also on site? Gashapon claw machines, stuffed animals, and jewelry. 



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