This is an excerpt from Please Like Me, the BuzzFeed News newsletter about influencers and internet culture. You can sign up here. In our new column, Social Media Made Me Do It, we try a new trend, product, or tip from the feed.
There are always a number of mildly controversial makeup trends that go viral online, whether that be the TikTok trend of putting on eyeliner and then washing it off to create a smudged look, or more out-there looks like doing M&M eyeshadow, as shared by formerly incarcerated women.
One of the most recent recognizable makeup hacks is influencer Meredith Duxbury’s foundation trick, which involves smearing 10 pumps — yes, double-digits pumps’ worth — of foundation on your face.
With 17.8 million followers, Duxbury has made a name for herself on TikTok with this technique, which she told Allure that she created in college. The idea around this makeup trend is that you smear a lot of foundation on your face and rub it in like moisturizer with your hands. So I gave it my best shot.